The content of this course is condensed into actionable video workshops - with clear steps and instructions on how to set up a funnel that works for your business.
VIDEO 1: INTRODUCTION
- Why you must have a sales funnel
- The 3 parts of an efficient funnel
VIDEO 2: UNDERSTANDING YOUR CUSTOMER
- Defining who your customers are
- Knowing their needs, interests and pain-points.
VIDEO 3: SEGMENTING YOUR LEADS
- Why do you need segmentation?
- Setting the right segmentation goals.
- The different ways to segmenting your leads
VIDEO 4: REACHING YOUR LEADS IN DIFFERENT CHANNELS
- Choosing the right social media platforms
- The long-term advantage of long-form content (blog, podcast, video)
- The strategy for creating content that your audience will love
VIDEO 5: CREATING POWERFUL LEAD MAGNETS
- Structuring it the right way
- Different kinds of lead magnets
- How to get a 67% sign-up rate
VIDEO 6: AUTOMATED EMAIL SEQUENCES
- The lesser known reason for why you must have a welcome sequence
- How to craft a selling pitch sequence